Honestbee: Brand Overview
honestbee is Asia’s fastest growing food & grocery service powered by community and technology. Our mission is to make great (food) experiences accessible to everyone. Because we believe in the power of food to create great experiences, our brand vision is 'to make life moments better (through food)’ . In Asian culture, food gives comfort, satisfies curiosity, makes celebrations better, fuels community and is a way to show someone you care. With honestbee taking care of everyday hassles, we give people the freedom and time to enjoy what really matters. With honestbee by their side, people can have access to a world of happiness brought by every bite. As a brand, we want to be a part of these moments and make every food experience special.
Below you can find marketing assets designed by me or that I was a part of that conveyed the brand message to our users in the form of tactical campaigns, OOH channels and social media content .
Brenda, Kaye, Kelly, Neville, Olivier, Vera, Wayne
Dec 2017 - Apr 2019
Brand guidelines & Messaging Strategy
‘Make life moments better through food’
‘Fresh Evergreen’ Youtube Advert
Bus & Billboard Ads
Social Media Content