Honestbee - Xmas Campaign '18
Christmas is a time to celebrate with your friends & family to create great memories with great food. Christmas is also a time typically associated with the act of giving/gifting; and what better way to show gratitude than with honestbee.
We ran a month-long festive campaign across our Food and Groceries verticals, prompting Singapore's consumers to shop (and stock up) for the holidays, have amazing gift hampers delivered to your door, and celebrate the spirit of joy by enabling you to 'Say it with Honestbee' with the gifts.
Other than the tactical promotions pushed through our display and social advertising channels, a film was created alongside a sticker giveaway with every food and grocery delivery bags during the month of December.
‘Say it with Honestbee’ Xmas Campaign Video
Behind the scenes (Shot by Kelly Sim)
Social Media Campaign
Tactical Campaign - Key Visuals